Digital Marketing Specialist

İstanbul

Responsibilities & Qualifications

You’ll be joining a dynamic team of experienced B2B software marketers that are passionate about creating a world-class marketing function at Dopigo. You’ll play a crucial role in helping our team to reach the right people at the right time with the right message.

Essential Duties:

  • Design, build, and maintain digital marketing strategy, including SEO/SEM, website, social media, and display advertising campaigns
  • Partners with Marketing team to create, measure, analyze, and optimize content performance and user experience across digital channels, and provide insights to stakeholders across the organization.
  • Identify and evaluate emerging technologies and trends. Provide thought leadership and perspective for adoption where appropriate
  • Own all aspects of the digital brand presence including website, marketing content, social media, and elements of UI/UX for global technology solutions.

Qualifications Include:

  • BA/BS degree with Marketing or Communications major is preferred, or related field
  • A minimum of 3-5 years of relevant experience in graphic design, website development, and digital marketing strategy
  • Experience with digital lead generation lifecycle including email marketing, inbound marketing techniques and tracking metrics; B2B environment is preferred
  • Software/SaaS digital marketing is preferred.
  • Experience using content management system; WordPress experience a plus
  • Experience managing large, dynamic Web sites
  • Email and landing page design experience preferred; Marketo and/or HubSpot certified a plus
  • Familiar with standard concepts, practices, and procedures within digital marketing and marketing communications
  • Portfolio required
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Medya'da Dopigo